How to shift your focus from being busy to being productive? It’s time to cultivate some deep work habits!
It happens to us every day. You start the day with super intentions to get started with your sales plan, only to find it’s 4pm and you’ve barely done anything. Every time you just “get into it”, something distracts you and consequently you lose your flow. Emails, social media or even colleagues can be our biggest distractors and we have to find a way to “turn them off”. You are doing deep work when you are working in a focused way, without distractions on a cognitively demanding task.
The Result of Deep Work
You are able to learn hard things when doing deep work, deliver high level quality work and work at a higher level of productivity!
Deep Work vs Shallow Work
Often, we focus our attention on “shallow work”: tasks that do not require distraction-free focus, are logistical and don’t create massive amounts of value for your company! For example: responding to e-mails, going to meetings, etc.
Did you know that you are suffering from attention residue?
When you switch your attention from “deep work”, to some shallow work (for example: just glancing at your mailbox), and then back to deep work, it reduces your mental capacity. It takes on average 15-25 minutes before, you can experience back the same deep focus, because there is a residue left from that distraction.
Exercise with these “bored and brilliant” challenges!
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